Recalls Gone Wrong: How to Avoid Disasters
August 21, 2019 2 p.m. EDT
Cost: Free
Click here to register
When a recall strikes, how you prepare and ultimately manage the situation can mean the difference between a loyal customer and the irreparable damage to your brand. Even a small recall with remote potential for an injury can have huge regulatory and product liability consequences. Often times, the biggest problem is not the recall itself but the failure to prepare for its eventuality. This lack of planning can result in a number of common missteps.
During this webinar we will discuss the top five most common missteps during a recall and the best practices to avoid them. This includes insights into the below areas:
How to correctly prepare for a recall
What legal implications may occur before and after a recall
How critical communication is to your brand during a recall
Our panel members are thought leaders in the areas of recall preparation, execution, product liability law, and public relations:
Chris Harvey, Director of Solutions – Stericycle
Jared Nelson, Crisis and Risk Management – Edelman
Kenneth Ross, Of Counsel – Bowman and Brooke LLP
